Under The Hood:
Vancouver Lunch & Learns
Providing practical solutions to common challenges marketing leaders face
These 90-minute sessions are $25 each—the full amount will be donated to BC Children’s Hospital. Lunch is included.
Space is limited—we only have room for eight participants per session. Maximum two sessions per person (we’d like to share the love as much as possible!). Not open to existing clients, agencies, or freelancers.
The Lunch & Learns
Wed, Feb 26, 2020
Learn how to define, pressure test, and socialize a clear marketing strategy.
A clear marketing strategy is vital for any marketing team, creating focus, alignment, and energy. In this session, we’ll examine how to define and pressure test your marketing strategy and offer practical tips for building and socializing a clear, high-impact strategy.
Wed, Mar 25, 2020
Arm your marketing team with the systems and tools they need to make their work more strategic.
In this session, we’ll provide a brief overview of strategic Marketing Operations and how it can be used to supercharge your marketing engine. We’ll then focus on specific examples of how strategic marketing operations can drive your annual planning processes and keep your tactical activities on track. Don’t have a Marketing Operations function? We have tips for you too.
Session was held on Wed, Oct 23, 2019
Improve your ability to translate raw data and research insights into focused, impactful action.
In a data rich and curious environment, the ability to assess the data you have for the data you need is invaluable. In this session, we’ll walk you through a set of processes and frameworks to help you assess your data, categorize and make sense of the most impactful insights, and finally generate actionable ideas that are in line with your organization’s priorities.
Session was held on Wed, Nov 20, 2019
Improve your ability to prioritize your marketing resources against your goals.
In this session, we’ll look at common pain points around focus and prioritization within marketing teams under pressure to deliver results. Then we’ll dig into various frameworks that might help. Finally, we’ll arm you with a set of criteria to help you find a prioritization approach that matches your unique needs.
Session was held on Wed, Jan 22, 2020
Get a clear picture of what agile marketing really means—and what it can do for you and your team.
We’ll start this session by looking at some common misunderstandings about agile. Then we’ll explore agile in a marketing context—starting with its history and the benefits it brings, then digging deeper into the various tools and methodologies available to marketers.
Pick Your Preferences and Apply
Limited availability. Not all applicants will be selected. Not open to existing clients, agencies, or freelancers.
WHO IS THIS FOR?
- You run a marketing team of 4 or more.
- You have the freedom to shape the way work happens on your team.
- You're always looking for ways to improve.
- You're curious and you love to learn.
What's in it for you?
- Fresh ideas from expert presenters.
- Tools and frameworks that are useful and practical.
- Meet peers facing similar challenges.
- A delicious lunch in a beautiful boardroom with a stellar view.
Where and When?
- All sessions take place at the Modern Craft office in Coal Harbour.
- Sessions run 90 minutes each, noon to 1:30.
- See below for dates and details.
About Modern Craft
We’re a Vancouver-based consultancy dedicated to helping marketing change-makers boost capacity, gain momentum and accomplish great things. Our work happens behind the scenes. We partner with our clients to sharpen marketing strategy and operations in order to clear the way for positive change.
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